Nucleus is a mock company created by myself to showcase an updated brand development system. Nucleus seamlessly integrates the robust capabilities of Salesforce with cutting-edge member management features, empowering associations to thrive and excel.

I tasked myself with creating the entire brand identity within a short timeline. This included the logo, branding guidelines, UI/UX & web design, print work, and marketing assets.

Role
Creative Director
Art Direction

Tools
Figma
Adobe Creative Suite

Duration
3 weeks

Overview

Placing emphasis on branding, I designed Nucleus with the idea to make it stand out in a crowded market. I included secondary colors, a distinctive illustration style and focused on UI within deliverables.

Challenge

I needed to figure out a good solution to showcase a new brand with updated and out of the box designs that would help pull in users.

Solution

I designed UI elements within brand assets and created an updated color palette and iconography style to really push the brand development of Nucleus. With unique illustrations that interact with compositional elements, I feel the brand is better aligned with Salesforce integration and enhances the visual appeal.

With the name Nucleus, I wanted to include a scientific feel to the design of the logo. After a lot of research, I decided on this molecule design.

I wanted it to feel like one of those logos where you realize as you’re looking at it that there’s a cool, hidden element related to the company. In this case, that’s the “N” I connected together.