Summoner’s Sofa

Summoners Sofa is a weekly League of Legends talk show hosted by MrsChimChim, created as a casual, personality driven space for conversations around esports, gaming culture, and the League community.

I developed the visual identity for the show, drawing inspiration from retro television
and cozy lounge aesthetics. I created a warm, playful brand system using
organic shapes, bold typography, and a distinctive color palette to give the show a recognizable and flexible visual identity.

Role
Art Direction
Brand Identity
Graphic Design

Tools
Figma
Adobe Creative Suite

Duration
3 weeks

Overview

I approached the Summoners Sofa identity with the goal of creating a brand that felt warm, playful, and personality driven. Rather than leaning heavily into traditional esports aesthetics, I explored a more editorial and retro-inspired visual direction that reflected the casual, conversational nature of the show.

Early Concepts

Challenge

The identity needed to feel distinct from typical gaming and esports branding while still feeling appropriate for a League of Legends focused audience. It also needed to be flexible enough to work across title cards, social content, promotional graphics, and future episodes.

Solution

I developed a visual system centered around warm, earthy colors, organic shapes, playful typography, and retro-inspired graphic elements. These pieces work together to create a recognizable personality for the show while providing a flexible foundation that can be adapted across different formats and content.

Logo Design

The logo began with a more whimsical, ornate direction, exploring delicate typography and decorative filigree. While the initial concept intentionally moved away from a literal sofa, the identity evolved through multiple rounds of exploration and feedback.

The final direction became bolder, more playful, and more recognizable, ultimately incorporating a stylized sofa into the mark and making it a central part of the logo. This evolution helped the logo better capture the personality of the show while giving the brand a stronger visual anchor.

Brand Guidelines

I created a set of brand guidelines to establish a consistent visual language across the Summoners Sofa brand. The guidelines defined the core elements of the identity, including logo usage, typography, color palette, graphic elements, and overall visual direction, providing a clear framework for maintaining consistency across future episodes, social content, and promotional materials.